About Us

At OptimalGiving, we are passionate about serving you, the Nonprofit Community. We become your trusted partners and help share in each Nonprofit’s Mission by helping you optimize our affordable, easy to use fundraising and marketing tools so you can have More for your Mission. 




Our Team combines  decades of service in the Nonprofit Community as Volunteers, Staff, Donors, Advisors, Board Members and Cheerleaders with seasoned expertise in Digital Marketing, Information Technology, Finance and Payment Processing.  Together we are committed to serving you, the people who are making an invaluable difference in the world, in countless ways.

Jeff Dowler: Founder and Managing Principal // Jeff has been in the payment processing and mobile industries for over 15 years. He has been involved with Nonprofits since his early twenties as a volunteer, advisor, co-founder, consultant and board member.

Richard Coleman: Executive Vice President; Co-founder of Optimal Veteran Enterprises // Richard is a retired Colonel from the USMC. He serves Optimal as a catalyst in organizational excellence, leadership development, company ethos and best- practices.

Jim Coll: VP Sales  // Prior to joining Optimal, Jim worked for several processing companies and banks in the Payment Card Industry since 1985. Jim has been active in the Bay Area nonprofit community for many years and has served on the board as a moderator for the Bay Area Presbytery.  

Ian Campbell: Marketing & Donor Engagement Director //  Ian is the president of Mission Partners, a marketing consulting and services firm specializing in email marketing and social media to increase exposure, brand awareness and develop new revenue opportunities with new and current customers and clients.

Tanya Flores: Creative Director // Tanya helps Optimal Giving with all things marketing, including website updates, trade-shows, collateral materials and other organizational needs. She has also given countless pro-bono hours volunteering with her favorite  nonprofits, helping them create awareness and grow.

Janette Celum: Director of Operations // Janette oversees internal operations, including contracts, accounting and other associated activities. She is an accomplished singer and helps lead worship at her local church, Revival Christian Fellowship.

Colton Wandke:  Intern Coordinator // Colton is a Finance major at San Diego State University and Director of Corporate Relations at Delta Sigma Pi, a professional fraternity organized to foster the study of business in universities. Colton oversees Optimal Giving’s intern program with SDSU.


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10675 Sorrento Valley Road, Suite 101   San Diego, CA 92121  // 877.774.7253 //[email protected]

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