Optimal Giving’s Mission Suite provides a wide-range of automation tools to cater to every organization’s needs. Marketing Automation can free up valuable time for crafting innovative and engaging content. Instead of manually attending to all of the minutiae of the communication process, automation program makes your communication and messaging more effective. Marketing automation also helps to oversee the increasingly complex campaigns that have become the norm. By aggregating email campaigns under the marketing automation umbrella it becomes easier to control and understand how all of these cogs fit together to build a highly-functioning machine. You can utilize marketing automation to focus on specific segments of your email list, custom demographics, or even custom-tailored lists.